Why You Should Feed
Harry Shapiro's Legacy
to All Your People

here’s an old saying that a chain is only as strong as its weakest link. Analogously, a business venture is only as successful as its least success-knowledgeable employee.

You see, every employee in a company is in a position to grow the organization, some to a lesser degree and some to a greater one. And to keep it growing.

Also, just about every employee is in a position to keep it from growing. Again, some to a lesser degree and some to a greater one. It all depends upon how success-knowledgeable he or she is – that is, how aware he or she is of what it takes for a company to prosper. And to continue prospering.

Which is why we say:

Feed Harry Shapiro's Legacy to all your people and watch the bottom line explode!

You see, for a company to be successful, it must do three things:

Attract prospective customers. Convert prospective customers into new customers. Make it easy for new customers to become old customers.

The first one's child's play. Any company can attract prospective customers – by advertising, through good public relations, by holding frequent sales, through tie-ins with other companies, and so on.

The second and third are much, much more difficult. As a matter of fact, when a company is not all that it can be, more often than not it's because its employees either don't know how to convert prospective customers into new customers or how to make it easy for new customers to become old customers. Or both. Indeed, if a company's employees are not all success-knowledgeable – that is, if they all don't have the kind of customer-smarts and commercial wisdom that's ingrained in every one of Harry Shapiro's Success in Business Maxims – converting prospective customers into new customers and then making it easy for new customers to become old customers is highly problematic at best and well-nigh impossible at worst.

Furthermore, not feeding Harry Shapiro's Legacy to all your people is like not keeping all the parts of your automobile's engine in good working order. So some parts work well, some just barely work, and some parts don't work at all. Under those conditions, your car will still probably go, but it'll just limp along. And it may even break down.

However, if all your people are working on all cylinders – that is, if they're all overflowing with the success-knowledge that characterizes Harry Shapiro's Legacy – the initial and continued prosperity of your company is a virtual slam dunk.

Now, can any business enterprise that's not all that it can be afford to be blind, and to stay blind, to what Harry Shapiro's Legacy can do for it?

We think not.

But a caveat, if you please.

For Harry Shapiro's Legacy to work its magic, you must feed it to all your people. If you don't, if you feed it only to management, for example, you'll just be throwing your money away.

After all, no NFL team ever got to the Superbowl when only its coaching staff had the winning know-how of champions.

That's what Harry would say. And who would know better than Harry?