That brain of yours is the most awesome mechanism in the known universe. 

For example, it's been estimated that for a computer to contain as many “bits” as a human brain, it would have to be somewhere between 1/4 and 1/3 of a mile high and as large as the state of Texas. 

So it's not your brain that's at fault. It's because you just don't understand how language works. 

You see, words are symbols. As Oliver Wendell Holmes put it, a word is the skin of a living thought. But if you're 
like most people, you react to words as though they were things instead. Good things or bad things. 

When you do that, you don't give your brain a chance to think its way through to what words mean — that is, if they have any meaning at all. Instead, you try to feel your way through. 

Now feelings are fine, in their place. After all, there's nothing more life-validating than a good cry or a good laugh. But please consider this: no one ever understood an issue by being emotional about it. As Spinoza put it: An emotion ceases to be a passion as soon as we form a clear and distinct idea of it. 

Shakespeare advised us that nothing is either good or bad but thinking makes it so. Please note he didn't say that feeling makes it so. 

Take the words “liberal" and “conservative.” Is a liberal someone who's good or someone who's bad? Is a conservative someone who's good or someone who's bad? And is it because you've concluded after a great deal of thought that that person is good or bad? Or is it because you just feel that he or she is good or bad? 

Now you don't have to answer me. But I think it's important that you answer yourself. You see, if words are good or bad because you think they are, then controlling you just with words is difficult. But if words are good or bad because you feel they are, then controlling you just with words is a piece of cake. 

Think about it.